Lekkerland SE has commissioned OnTrack to develop a transport-design identity that embodies its shift to eco-friendly vehicles. The Nature Swift concept unites hydrogen, electric, and biogas propulsion methods into one cohesive visual family. Dynamic shapes merge with Lekkerland’s logo and nature-inspired imagery - forests, water waves, and electromagnetic fields - to communicate sustainability at a glance.
Key features
• Fleet Cohesion: Applies uniformly to Scania G340, Iveco eDaily, FAUN Enginius Bluepower, and future smaller vehicles.
• Energy Variants: Distinct color accents denote hydrogen (blue), electric (green), and biogas (amber) powertrains.
• Nature Motifs: Rasterized forests, flowing waves, and magnetic-inspired patterns reinforce each vehicle’s eco-theme.
• Logo Integration: The Lekkerland logo is prominently placed and interwoven with dynamic forms to signal brand ownership of this green transformation.
• Scalability: Design elements are optimized for large tractor-trailers and adaptable to compact delivery vans.
Application and Impact
The Nature Swift wrap creates a “wow” effect on the road while remaining professional for B2B audiences. Text messaging is displayed prominently to ensure legibility even at high speeds. This design family lays the groundwork for Lekkerland’s ongoing rollout of sustainable trucks across Germany and beyond.
